Digital Marketing Course Training Institute In Dilsukhnagar
Dynamic IT Solutions Digital Marketing Tutorial
SEO: [Search Engine Optimization] SMO: [Social Media Optimization) ORM: [Online Reputation Management]
1: SEO On Page 2: SEO Off Page
1: Meta Tags Optimization 2: Meta Title 3: Meta Description 4: Meta Keywords 5: Robots 6: Canonical 7: Alt Tags Image Optimization 8: H1 & H2 Tags 9: URL Optimization 10: Content Optimization 11: RSS Feed Creation 12: Sitemap 13: Website Structure 14: Google Analytics Integration 15: Google Search Console [Webmaster] 16: Crawling 17: Web Hosting 18: Indexing 19: Google Suggest & Autocomplete [Autofill] 20: 301 Redirect 21: 302 Redirect
1: Social Bookmarking Submission 2: Article Submission 3: Search Engine Submission 4: Classified AD Posting 5: Press Release Submission 6: Forum Posting 7: Blog Posting & Commenting 8: WEB 2.0 9: Infographic Submission 10: Podcast Submission 11: Guest Posting 12: Profile Creation 13: Image Sharing 14: Video Sharing
Keywords Ranking [SERP] SMO: 1: Facebook 2: Twitter 3: Linkedin 4: Instagram 5: Pinterest 6: Youtube
1: Social Media Post Planning 2: Social Media Promotion and Engagement Strategy 3: Fans, Followers Increasing Building 4: Interact With Fans or Customers 5: Social Media Trending Hashtags Implementation 6: Fan Page and Fans Group Creation on All Social Channels 7: Contest Planning for Relevant Channels 8: Social Media monitoring & Reporting
1: Page Likes Campaigns 2: Boost Post 3: Website Click 4: Etc.
1: Positive Review Submission 2: Ratings Increase 3: Customers Feedback 4: Customer Support 5: Replacement of Negative Links With Positive Links in 6: Google Search 1st To 3rd Page 7: Removal of Negative Links
Digital Marketing Course Training Institute In Dilsukhnagar
SOCIAL MEDIA MARKETING : Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.
DIFFERENCES BETWEEN SMO VS SMM : difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.
BENEFITS OF SMO : Website’s visibility, Free advertisement, Ease of target Customer satisfaction, Sharing quick updates, Paid option, Close relationship with customers: Quick Popularity:
ADVANTAGES OF SOCIAL MEDIA MARKETING FOR YOUR BUSINESS • Increased Brand Awareness. • More Inbound Traffic. • Improved Search Engine Rankings. • Higher Conversion Rates. • Better Customer Satisfaction. • Improved Brand Loyalty. • More Brand Authority
Social Media Statistics : There are currently 3.78 billion social media users worldwide ......Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users.
Why Use Social Media Marketing : Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.
DEVELOP SOCIAL MEDIA STRATEGY : Choose social media marketing goals that align to business objectives. Learn everything you can about your audience. Know your competition. Do a social media audit. Set up accounts and improve profiles. Find inspiration. Create a social media content calendar. Evaluate and adjust your strategy.
IMPACTOF SOCIAL MEDIA ON SEO: Even though social media signals don't have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways: Increased online visibility and traffic to your website. Increased authority and brand recognition.
FACEBOOK: Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like.
FACEBOOK ACCOUNT SETUP : Tocreate a Facebook account: • Go to facebook.com and click Create New Account. • Enter your name, email or mobile phone number, password, date of birth and gender. • Click Sign Up. • To finish creating your account, you need to confirm your email or mobile phone number.
COMPETITION ANALYSISON FACEBOOK: According to Entrepreneur, conducting a competitive brand analysis on Facebook is “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your product or service.”
FACEBOOKBUSINESS PAGESETUP : How to create a Facebook page for business • Step 1: Sign up. Go to facebook.com/pages/create. ... • Add Pictures. ... • Step 3: Create your username. ... • Step 4: Add your business details. ... • Tell your story. ... • Create your first post. ... • Step 7: Publish your page and invite an audience. Typesof Business Pages : Facebook Page Types– Select the Best Category for YourBusiness : • Local Business or Place. • Company, Organization or Institution. • Brand or Product. • Artist, Band or Public Figure. • Entertainment. • Cause or Community.
INCREASE THE LIKES TOPAGE: 7 clever ways to get more facebook likes, • Develop a smart Facebook marketing strategy. • Craft a great Page. • Make your Facebook Page easy to find. • Post relevant, high-quality content. •Engage consistently and at the right times. •Host a Facebook contest. • Engage with other brands and communities on Facebook.
PAGEMANAGEMENT OPTIONS : Your Page is your business presence on Facebook – and just like in a physical shop, friendly customer service and positive experiences are critical for success. You can take care of your current customers and find new ones by spending a bit of time each week managing your Page. Pages are designed to help you respond quickly to comments and messages – you can even manage it on mobile with the Pages Manager app
Types Of Posts And Statistics : There are six types of posts you can make to your Facebook page: Video, Photo, Link, Question, Event, and Text.
Dimensions in Posts : FACEBOOKIMAGE SIZES FOR POSTS AND TIMELINE PHOTOS: • Recommended size: 1200 x 630 pixels. • Minimum size: 600 x 315 pixels.
CREATINGA POST STRATEGY: The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure your Facebookstrategy is successful. But to set goals, you'll first want to do a little research to ensure your plan is attainable through the platform.
FACEBOOKUSER ENGAGEMENT METRICS : In Facebook, engagement metrics are calculated based on the number of likes, comments, shares, and clicks your posts are generating. .....You can review and compare your performance over time, using line graphs to show the number of likes, comments, shares, and clicks your page is generating each month. FacebookInsights is a powerful tool for those wanting to track user interaction on their Facebookbusiness page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience.
FACEBOOKGROUPS : Groups are a place to communicate about shared interests with certain people. You can create a group for anything – your family reunion, your after- work sports team or your book club. • Create a group. • Join groups you're interested in. • Customise the group's privacy options depending on who you want to be able to join and see the group.
INTEGRATIONFB IN SITE : Integrating your website or web app with Facebookmakes it more social. From simple features such as the Like button and other social plugins, to real identity through FacebookLogin, the Facebookplatform provides the tools you need to get people to your website and keep them coming back. FacebookMarketing: Facebookmarketing is a platform that offers a variety of highly targeted paid Advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Facebook Ads : Ads can appear in News Feed on desktop, News Feed on mobile and in the Right Column of Facebook on desktop. Ad content is sometimes paired with news about social actions that your friends have taken, such as liking a Page. Your friends might see news about the social actions that you have taken in Facebook ads
TYPE OF FACEBOOKPROMOTIONS: • Video ads. • Photo ads. • Slideshow ads. • Carousel ads. • Canvas ads. • Dynamic Product Ads. Targeting Audience :
REACH EVERYONE, OR JUST A FEW. Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools. Core AudiencesDefine an audience based on criteria such as age, interests, geography and more. Custom AudiencesGet back in touch with people who have engaged with your business, online or off. Lookalike AudiencesReach new people whose interests are similar to those of your best customers. Advanced Audience Targeting: Audience targeting allows you to ensure that you are reaching a relevant audience and allows for greater accuracy when choosing who sees your ads. When looking at audience targeting, most advertisers rely on just two primary options: Showing remarketing ads across the display network.
WHY YOUR BID STRATEGY MATTERS Facebook's bid strategies help you get the measurable business outcomes you, care about, such as increasing total sales, getting more customers, or increasing brand reach. Depending on the outcome you want from, your campaign, it's important to choose a bid strategy that best matches, your primary KPI, or how you'll measure success. Doing so can maximise, your campaign's efficiency, increase your advertising ROI and ultimately, increase profitability. In our system, it is important to remember that the more control you maintain, over costs, the more constraints you place on our platform to find lower cost, opportunities for your desired outcomes,
Facebook Ads Manager: The Ad Manager is a place where you can search for ads that are, running across Facebook Products. You can useit to get, information about, the ads you see. ... For ads that are about issues, elections or politics, you can, also search ads that are inactive(no longer running across Facebook Products),
TYPES OF FACEBOOK AD FORMATS: The ad formats FB AD Library you can use depend on your advertising, objective. Your objective can also affect the placements (Facebook, Instagram, Messenger,Audience Network) where your ads can appear. Image : We recommend using images of your product or brand. Video : Adding movement to your ads can make them more eye-catching in News Feed. Carousel : Carousel ads showcase up to ten images or videos in a single ad, each with its own link. INSTANTEXPERIENCE Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.
REMARKETING STRATEGY: Facebook’sremarketingsystem lets you target users who visited specific product pages but didn't put items in a cart. ... Another great strategy to use is link retargeting. It allows you to retargetads to people who have already interacted with a link in your social media post.
CONVERSATIONTRACKING ON FACEBOOk: You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. ... Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads.
Twitter: Twitteris a 'micro-blogging' system that allows you to send and receive short posts called tweets. Tweetscan be up to 140 characters long and can include links to relevant websites and resources. Twitterusers follow other users. If you follow someone you can see their tweets in your twitter 'timeline'.
Benefits of Twitter: Twitter allows you to: easily promote your research, for example by providing links to your blog stories, journal articles and news items, •reach a large number of people quickly through tweets and retweets, •follow the work of other experts in your field, • build relationships with experts and other followers, • keep up-to-date with the latest news and developments, and share it with others instantly, • reach new audiences, • seek feedback about your work and give feedback to others, • follow and contribute to discussions on events, for example conferences that you can't attend in person, • express who you are as a person.
HOW BRANDS USE TWITTER : Twitter provides a platform for brands to have meaningful conversations with consumers, and ensure their messages get heard. In fact, 50% of Twitter users follow brands, and the platform drives twice the brand favorability of the same ads on TV
Profile creation and management : 1.Go to Twitter.com.On your web browser, enter https://www.twitter.com and hit enter. 2 .Create an account for your organization. On the homepage, enter your full name, email address, and preferred password on the given fields, • Choose a Username for your organization. Make sure the username reflects your organization; keep it short and simple so others will easily notice it. After that, click on “Create My Account” • Confirm your account. Twitter will send you a confirmation email, so check your email and look for the verification email from Twitter. Once you open it, simply click on the link provided and voila! Your account has been verified.
Customizing the Profile: 1.Customize your profile. Click on your organization’s username at the top right of the Twitter homepage. Click on “Settings” and when you are in, click on “Profile.” 2.Upload an image. Here, you can put your logo or an image that will perfectly represent the cause of your organization. Add a 140-character bio for your organization • Customize the theme. You can choose from the wide array of themes that Twitter offers or you can upload your own so your organization will be better represented. 1. Go back to the Settings page and then click on the Design tab just under the settings icon. 2. To upload, simply click on “Change background image” and upload your preferred photo. Make sure it’s a high-resolution image. • Click “Save changes.” 4 .Choose your first few followers. Twitterwill prompt you to search for followers. Look for some of your regular customers or other organizations that you think will help you spread awareness for your cause. You can also follow some of your friends to help spread awareness about your organization. 5. Start tweeting! Send out your first tweet and interact with the whole Twitter community. Click on “Compose tweet” on the left side of the homepage and tweet your message, then hit enter. The 5 types of Tweets Joel postsOne of the biggest changes Joel made is simply in the way he thinks about the individual Tweets he posts. He identified five main types of Tweets that we all post: • Links • Images • Quotes • Retweets • Questions or comments of your own A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic. A hashtag looks something like this: #MarathonBombings or #SmallBizQuote. Hashtags are used mostly on social media sites. They rocketed to fame on Twitter. s
Hashtag and its uses : Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. They're not just for Twitter anymore, either.
Toolsfor TwitterMarketing: Best Twitter Marketing Tools To Boost Your Engagement 1. SocialPilot, 2. Tweepi, 3. Twitonomy , 4. TweetReach, 5. Twitter List, 6. Tweepsmap, 7. Tweriod, 8. TweetDeck, 9. GroupTweet, 10.Twitter Analytics, 11.Twilert, 12.Bluenod, 13.Commun.it
Twitter Analytics: HOW TOACCESSTHE DASHBOARD 1.On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets. 2.In the Twitterapp for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitterfor iPhone, iPad, or Twitterfor Android.
Twitter Advertising: Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers ...... In this guide, you'll learn about the different types of Twitter ads, how to create your first-ever campaign, and tips to remember when creating your Twitterad.
Types of Twitter ads: • Promoted Tweets. • Promoted Accounts. • Promoted Trends. • Promoted Moments. • Automated ads.
Video Marketing : That's the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.
Video marketing is effective : For many, video outperforms other marketing tools. 61% of marketers see video as a “very important or extremely important” part of their marketing strategy. 30% of marketers see video as a more important part of their strategy than their website. Create a channel with a business or other name Follow these instructions to create a channel that can have more than one manager or owner. You can connect your channel to a Brand Account if you want to use a different name on YouTube than your Google Account. Learn more about Brand Accounts. • Sign in to YouTube on a computer or the mobile site. • Go to your channel list. • Choose to create a new channel or use an existing Brand Account: • Create a channel by clicking Create a new channel. • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account, already has a channel, you can't create a new one. When you select the Brand Account from the list, you’ll be switched over to that channel. • Fill out the details to name your new channel. Then, click Create. This will create a new Brand Account. • To add a channel manager, follow the instructions to change channel owners and managers.
:Customizing the YouTube Channel Click on the "Account Settings" page to customize the channel title, profile image, channel description, and channel tags so they're associated with your business/organization, not yourself or an individual. For example, the channel title should include your company's name. You can modify the channel title at any time.
Create Video Marketing Strategy : • Have a simple video SEO strategy. ... • Make it clear what the video is about. ... • Use social proof. ... • Optimize video for conversions. ... • Choose your distribution outlets. ... • Maximize the reach and impact of your videos. ... • Analyze your video performance.
Day-29 Viral Video : A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content.How to upload a video to YouTube: • Log in to your account. • Select the upload button. • Drag and drop or select the file to upload. • Enter description, tags, and privacy information. • Share the video to social media. Day-30
How to optimize the video :• Create an optimized title. Your title should be a few words long and include the major keyword for which you want to your video to rank. • Use tags wisely. ... • Create a full description. ... • Consider using closed captions or uploading a transcript. metrics are counted : YouTubeengagement metrics (views, likes, dislikes, and subscriptions) reflect how many times a video or channel has been interacted with. These metrics can be an important measure of your video or channel’s overall popularity. We want to make sure that your metrics are high quality and come from actual humans and not computer programs. It takes our systems some time to figure out which views, likes, dislikes, and subscriptions are legitimate. Note: It may take time for your metrics to appear in our system during the first few hours your video is published.
HOW TO GET FREE YOUTUBE SUBSCRIBERS: 14 TIPS : • Ask your viewers to subscribe. ... • End your videos by mentioning the one you're working on next. ... • Interact with your audience and make friends. ... • Update your channel art. ... • Brand your thumbnails. ... • Embed your videos on your website or blog. ... • Use YouTube'sclickable tools in your videos. • Think in terms of playlists • Run a contest • Entice your audience over from other social media channels • Do your keyword research to title your videos and define your niche • Give people what they don’t even know they want yet • Partner with other channels • Partner with celebrities
HOW TO MAKE A YOUTUBE PLAYLIST : 1. Find the video you want in your playlist. 2. Under the video, click the “Add to” button. (The three lines and a plus symbol.) 3. From the dropdown menu, choose, “+ Create new playlist.” 4. Enter the playlist name. 5. Choose the channel privacy settings: public, unlisted, or private. 6. Click “Create.”
7.UNDERSTANDINGCOPYRIGHTS AND SPAM: Spam is content or correspondences that create a negative experience by making it difficult to find more relevant and substantive material. It can sometimes be used to indiscriminately send unsolicited bulk messages to people on YouTube.....For instance, repeatedly posting comments can be detected as spam.
YOUTUBE STUDIO: The official YouTubeStudio app makes it faster and easier to manage your YouTubechannels on the go. Check out your latest stats, respond to comments, upload custom video thumbnail images, schedule videos, and get notifications so you can stay connected and productive from anywhere.
YOUTUBE ANALYTICS: YouTubeAnalytics lets you monitor the performance of your channels, videos, and claimed content with up-to-date metrics and reports. There'sa ton of data available in different reports (e.g. Views, Traffic sources, Demographics).
YOUTUBE MARKETING : YouTubeMarketing is the practice of promoting businesses and products on YouTube'splatform, by uploading valuable videos on a company's YouTubechannel or using YouTubeads.
You Tube Ads: You only pay when someone chooses to watch at least 30 seconds or clicks on your ad. Engage with your most valuable audiences on the world's largest video platform. Be Seen On YouTube. Pick Your Budget. Reach the Right Customers. Attract New Customers. Availablevideo ad formats include: • Skippable in-stream ads. • Non-skippable in-stream ads. • Video discovery ads. • Bumper ads. • Out stream ads. • Masthead ads.
LINKEDIN: LinkedIn is an online platform that connects the world's professionals ...... A complete LinkedIn profile will summarize your professional experience to your connections, current and future employers, and recruiters. Through your profile, you can showcase your professional life, milestones, skills and interests.
ADVANTAGESOF USING LINKEDIN: • Get connected: LinkedIn was built for networking, and it's still a useful networking tool. ... • Build trust for your brand: LinkedIn is chock full of groups that are devoted to specific professional topics. ... • Promote your brand as an authority: If you're creating great content pertinent to your industry, share it on LinkedIn.
STEPS TOCREATEA LINKEDIN PROFILE: Step1: Go to the official website of LinkedIn i.e. in.linkedin.com Step2: Click on the join in or sign up button on the top right corner Step3: A new page will open Step4: Fill up the details, like your first and last name, email address and password Step5: Click on Join now or Agree and Join Step6: A security check will pop up Step7: A new page will appear Step8: Fill up the required details including your country, Province, and city/district Step9: Click on the Next button Step10: A new page will appear in front of you Step11: Fill up the required information Step12: Click on either I’m a student’ or Continue’ Step13: A new page will appear asking you the confirmation code, sent to your email address Step14: After confirming the code, click on Agree and confirm Step15: Your home page will open
STEPS TOA BETTER LINKEDIN PROFILE: 1. Choose the right profile picture for LinkedIn, 2. Add a background photo, 3. Make your headline more than just a job title, 4. Turn your summary into your story, 5. Declare war on buzzwords, 6. Grow your network, 7. List your relevant skills, 8. Spotlight the services you offer, 9. Spread the endorsement love, 10. Manage your endorsements more proactively, 11. Take a skills assessment, 12. Request recommendations, 13. Showcase your passion for learning, 14. Share relevant content from your LinkedIn feed, 15. Add comments, 16. Follow relevant influencers for your industry,
ADDING AND REMOVING SKILLS ON YOUR PROFILE: You can add and remove skills from the Skills & Endorsements section on your profile page. Maintaining a relevant list of skills on your profile will help others understand your strengths and match you with the right opportunities. You can add up to 50 skills to your profile. Skills with the most endorsements are listed first, and skills without endorsements are displayed according to the date they were added. There's currently no way to make a skill without an endorsement appear higher than skills with endorsements.
LINKEDIN RECOMMENDATION: In the old days, people would ask for a cover letter and a recommendation, letter attached to your resume. But now you can just share your Linkedin, profile, and they have all the information needed at hand. According to the Oxford dictionary, a recommendation is the action of, recommending something or someone and it has the purpose of sharing an, opinion and pointing out personal characteristics that make the person goody, A recommendation can open doors and help people achieve personal, and professional goals, plus there are other reasons why you should write one. Check out a few benefits of writing a LinkedIn recommendation to a colleague: oBy sending a recommendation, you increase the chances to get one back and improve your profile, oIt will boost your credibility with the person,
oIt’s a chance to improve your networking relationship, oIt helps to show your profile on other LinkedIn pages, oIf you figure out the best time to post on LinkedIn, your recommendation, might reach more people,
Post a recommendation on LinkedIn: LINKEDIN IS VERY USER-FRIENDLY,SO ADDING A RECOMMENDATIONIS, QUITE SIMPLE. Here are the steps and prints to illustrate how to do it: • Go to your connection’s profile, • Click on the More button, and a dropdown menu will show up. Choose, Recommend, • A new pop-up window will appear. Select the Relationship and Position at the time you worked together. Click Next, • There is an extensive list of relationship options. Choose the one that better, describes how you were connected to the person you are recommending, • Repeat the same process and select their Position at the time. Click Next. • Write the recommendation, review it and click Send. Tip: right after you send the recommendation, send a message to the person, and say that you can adapt the recommendation if needed.
BEST WAYTOREQUEST A RECOMMENDATION: People usually request recommendations and use the default message LinkedIn offers, but adding a personalized message can increase your chances to actually get a response. First of all, let’s see how to request a recommendation and later the examples, that can be used: 1. Go to the Recommendation section on your profile and click on the Ask for a, recommendation button 2. Select the person you would like to ask for it, 3. Choose the Relationship and Position at the time, 4. Send a message asking the person for a recommendation. It's advised to write, one short paragraph.
Creating New Connections: To add connections on LinkedIn, select My Network at the top of the screen. A list of people you may know will appear, along with, any connection invitations you may have. If you see someone you'd like, to connect with, simply click Connect. You can also search for someone and click Connect on their profile. Post And Share Content On Linkedin: You can post and share content on LinkedIn using the share box at the top of the LinkedIn homepage. Use Start a post from the main share box on the LinkedIn desktop experience to view additional sharing options.
Activate to view larger image. • Use Start a post to share posts. • Use the Camera icon to share photos. • Use the Video icon to share videos. • Use the Document icon to share documents. • Use Write article to publish articles. Additionally, you can: Use the Add icon to view post suggestions. Once you post an update, it’ll be shared publicly, on Twitter, with your connections, or with a LinkedIn Group depending on the visibility you choose. Note: When a member comments on their own post, an Author tag is displayed next to their name.
LinkedIn Groups: LinkedIn Groups :provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections. You can find groups to join by searching at the top of your homepage or viewing the groups you've already joined.
LinkedIn Jobs: LinkedIn is unquestionably the social network for job-seeking professionals or even if you're not looking right now. Ninety-two percent of recruiters use social media in their work today, and LinkedIn is the social network they use most, according to Jobsite. A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organization, you must have a Page. We highly recommend reviewing our best practices before creating a Page. Important: Page creation is currently available on desktop only. •Click the Work icon in the top right corner of your LinkedIn homepage. •Click Create a Company Page. You’ll also select this option to create a Page for a school.
•Select the Page type you’d like to create from the following options: • Small business • Medium to large business • Showcase page • Educational institution (high school or university/college) • Enter your Page identity,Company or Institution details, and Profile details information. Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.
Click Create page. • If you receive a red error message, you may not meet the Page creation requirements or have reached the limit for Pages created. Click Start building your page! to build out your Page.
Edit YourLinkedIn Page or Showcase Page: As a LinkedIn Page or Showcase Page super admin on a LinkedIn Page or Showcase Page, providing accurate details about your organization helps members make an informed decision about following and engaging with your Page and organization. You can edit details on LinkedIn Pages or Showcase Pages, ranging from the cover image to office locations and Featured Groups. You can use the customized guidance on your LinkedIn Page when building or editing it. Begin editing information on the All Pages or Home tab of your LinkedIn Page or Home tab of your Showcase Page: 1. Access your Page Super admin view. 2. Click the Edit Page button in the upper right corner of the header section. From here, you can edit information displayed on the Home and About tab in the member view. Learn more about using the My Company tab and updating your LinkedIn Page cover image. Header section, The Header section is where you can update your Page’s header, tagline, logo image, name, and call-to-action buttons. Logo image, Page name Public URL, Tagline, Custom buttons, About section, The About section offers super admin’s the opportunity to update their organization’s description and details, locations, groups, and manage Page information in different languages. Follow the steps below to update the sections as needed. Overview, Locations, Hashtags Featured groups Manage languages, Note: Required fields are marked with an asterisk. An error message will appear if a required field is blank when you try to save your edits.
POST AN UPDATEON YOUR LINKEDIN PAGE: As a super or content admin on a LinkedIn Page, you can post text updates, images, videos, and documents to engage with your Page’s followers. Posted updates will display on your Page and on your followers’ LinkedIn feed. Post an update from your admin view, Access your Page Super or Content admin view. • You’ll be routed to the All Pages or Home tab by default. • Click Start a post and enter your update text or URL (website or article) in the window that appears. • Updates will be displayed in the language you used for your update. Click the Camera icon, Video camera icon, or Document icon to upload a photo, video, or document from your computer. • Click Add hashtag and enter your text next to the symbol. (optional) To adjust the privacy settings, click the dropdown and select Anyone or TargetedAudience. The default setting is Anyone. Learn more about targeting options. • To adjust the comment settings, click Advanced settings, then the slider icon to either Allow comments on this post or not.
Click Post. LinkedIn Ads: You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four. Sponsored Content. Sponsored Content appears directly in the LinkedIn feed of professions you want to reach, and comes in three different formats: single image ads, video ads, and carousel ads. Sponsored Content Reach a highly engaged audience in the LinkedIn news feed • Single Image Ads. Single Image Ads include one image and appear directly in the LinkedIn feed of members in your campaign'starget audience. • Video Ads. Sponsored Content ad format that appear in the LinkedIn feed. • Carousel Ads. Advertise on LinkedIn (In 7 Simple Steps): 1.Choose Self-Service or Managed Campaigns. LinkedIn'sall-in-one advertising platform makes it quick and easy to get started on a self-service campaign with Text Ads and Sponsored Content. • Get Started with Campaign Manager. 1.Choose Your Ad Format. • Create Your Ads. • Target Your Ads. • Set Your Budget. • Measure and Optimize.
LinkedIn Ad Types Each ad type has a different look and feel, designed to help you achieve, different goals. Sponsored Content Sponsored Messaging Lead Gen Forms, Textand Dynamic Ads, Day-66,
1.Sponsored Content, Reach a highly engaged audience in the LinkedIn news feed, SPONSORED MESSAGING, Engage your audience in LinkedIn Messaging, where professional, conversations happen, Lead Gen Forms, Pre-filled forms for your LinkedIn ads, Text and Dynamic Ads, Run ads in the LinkedIn right rail,
INSTAGRAM: Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares.
INSTAGRAMSTATISTICS: There are 1.074 billion Instagram users worldwide in 2021...... 71% of the billion monthly active users on the Instagram app are under the age of 35. Instagram users spend an average of 53 minutes per day. 500 million IG accounts use Instagram stories every day.
CREATING A BUSINESS INSTAGRAM ACCOUNT: How to create an Instagram business profile from scratch: • Download the Instagram app for iOS, Android or Windows on your Smartphone or tablet. •Click Sign up. •Enter your email address. It's a good idea to use your business email, or an email designated specifically for your business's social media accounts. You can also log in with Facebook if you already have a business account there. •Choose a username and password. •You have now created a "personal" Instagram account that can be converted to a business profile. Follow the steps below to convert your account. How to convert a personal Instagram profile to a business profile: •Go to your profile and press the three bars in the upper right-hand corner. •Tap Settings, and select Switch to business profile. Instagram also recommends that you connect your business profile on Instagram with your business's Facebook page. Add details about your business, including your name, username, profile picture, website URL and a short biography. Be sure to include contact information so your followers can connect with you. Editor'snote: Looking for the right social media marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.
INSTAGRAM TERMINOLOGY: To get the most out of Instagram, it is a good idea to be up to date on some of the social media platform's terminology. •Bio: This refers to the biography section in your profile. Businesses can also use their bio to include a call to action. •Direct messages (DMs): Users can privately communicate with each other through direct messages. If a customer has a complaint or question, it's best practice to chat with them via direct message to keep the conversation private. Direct messages are often referred to as DMs. •Filters: You can apply preset filters to your photos to enhance features and colors. •Follow: When you follow a user on Instagram, you'll see their content in your timeline. You can also view their Instagram Stories at the top of the application. •Followers: Your followers are people who will see your pictures in their timelines. •Hashtag (#): Similar to Twitter, a hashtag on Instagram is used to index words or phrases. When you click on a hashtag, you'll see other posts with the same one. •Highlights: A highlight reel of your Instagram Stories appears on your profile above your photo gallery and stays until you remove it. •Home: Tap the home button to land on your home screen, which is also your timeline or feed. Here you'll see photos from those you follow. •IG: IG is an abbreviation for Instagram. •Instagram handle: Your handle is your username. To mention a user on Instagram, you need to use their handle, which always starts with the @ symbol. • Instagram Stories: Stories is one of the most popular features on the platform. These pictures and videos disappear after 24 hours. Read more about Instagram Stories below. • Tag:There are a few ways to tag people on Instagram, including in a photo's caption, in Instagram Stories and in photos. Use the @ symbol to tag someone in a caption or an Instagram story. You can tag someone in your photos before you post the picture.
HOW TO USE INSTAGRAM FOR BUSINESS: Between posts, ads and stories, there is no shortage of potential marketing tools on Instagram. Now that you know how to build your profile and understand the common Instagram terminology, here's how to use Instagram to build your business. 1. Add professional-looking photos. Instagram is a photo-sharing social media platform, so it's important to share visually pleasing content. Generic photos won't cut it. Take photos, edit them, and take the time to make sure you're creating a cohesive grid on Instagram. To add a new photo, tap the camera button at the bottom of your screen. You can take a new photo or select one from your camera roll. On the next screen, there are multiple options to personalize your post. You can add a filter, tag other users, write a caption and add a location. You can also turn off comments on this page with the advanced settings.
Use Instagram Stories: Instagram Stories is one of the channel's most popular features. These photos and videos disappear 24 hours after they're posted. Instagram offers many tools that make it easy to create engaging and creative stories. "Small businesses should leverage Instagram Stories to market their products and services, getting their messages to followers that otherwise might not see regular Instagram posts in their feed because of the latest updates to the algorithm," said Laura Kenat, content coordinator at Jo Chicago. On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs (videos that loop back and forth), basic text, music and focused photos. You can also add stickers such as your location, the temperature, user tags and hashtags. The stickers for polls, questions and sliding bars make it easy to interact with your users and get feedback. Some accounts use the questions feature to hold a weekly Ask Me Anything, which is a fun way to answer common questions. Another way to draw attention to your brand is with Stories Highlights, which stay on your profile until you remove them.
STREAM LIVE VIDEOS : In addition to Instagram Stories, users can take and stream live video that disappears – sort of like a cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business, show products or answer live questions through the comments. Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload a video you've taken or shoot one directly through the app to post. If you choose to shoot or upload a video, you can still add filters and change the cover.
INTERACT WITH OTHERINSTAGRAMUSERS: As with any social media platform, it's important to engage and interact with your followers on Instagram. Here's how. Liking: Liking is a simple way to connect with other users. To like a photo, either double tap the image or tap the heart button under the post. Commenting: Next to the like button is a comment button – just tap it, and the app will take you to the comments page for that photo, with a text box where you can enter what you want to say. Hit Post when it's complete. Mentioning: As on Twitter, you can use the @ symbol to tag other users in your Instagram comments or post captions. Tagging:Instagram allows you to add tags before you post content. To do so, tap Tag People before sharing your photo, and then tap where in the photo you want to add a tag. The app then prompts you to type in the person's name to search for their account. Once you've tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged.
Direct messaging: To access Instagram Direct, go to the homepage and tap the button in the top right corner. Here, you can send private instant messages, photos and videos to other users. To send a new DM, tap the + button in the top right corner and select Send Photo or Video, or Send Message. Once you've sent the message, you and the recipients can message back and forth. Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your DM. Earlier this year, Facebook, which owns Instagram, plans integrated Instagram messaging with Facebook Messenger. This allows you to connect with your followers on Facebook and Instagram through one application.
Use hashtags: Hashtags are a great way to help users find content on Instagram. Hashtags can include letters and numbers, but they can't contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave&Busters does not. Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you're using the right hashtags for your brand. Hashtags such as #nofilter (a photo that hasn't been heavily edited with filters), #selfie (a picture of yourself), and #tbt or #throwbackthursday (old photos) are popular on Instagram, but they may not work for you or your brand. It's a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use.Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won't increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.
ADVERTISE ON INSTAGRAM: Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising: Photo ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo. • Video ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top. • Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through. All three ad formats appear in users' home feeds. These ads support four objectives: video views, click-through to your website, mobile app installations and mass awareness. 7. Sell products on Instagram. In November 2020, Instagram added the Shop tab, which allows users to discover and purchase products from brands directly through the app. All that's required to complete a transaction is your name, email address, billing info and shipping addresses. Facebook, Instagram's parent company, will then save that data for future transactions. Users can pay via Visa, MasterCard, American Express, Discover and PayPal. Small businesses can also take advantage of Shoppable posts to sell products through Instagram. A business simply creates a product catalogue connected to their account. Then you tag the product, similar to how you tag a person in a post. To create a shoppable post you must have a business account and you must sell physical goods that comply with Instagram's merchant agreement and commerce policies. You can create your catalogue through Facebook, Shopify or Big Commerce. Links don'twork in Instagram captions. The only place you can share a working link that takes users to a website is in your profile. Links don't work in captions or photo comments, so if you're trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile. Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion and animals because they're popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers. Run giveaways and promotions. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile. If you do decide to run a contest or sweepstakes, though, make sure you're following rules and guidelines. Respond to other users' comments. When people comment on your photos, reply to them. Interacting with customers and followers shows you are paying attention and care about what they say. They'll be more likely to continue following you and interacting with your pictures if they feel like they matter. Embed Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to add specific images and videos to your company's website. This shows visitors that you're active on Instagram and can help you gain more followers. Just select the photo you want to embed, click the ellipsis button in the bottom right corner, and select Embed. This pulls up a box with the embed code and gives you the option to display the caption. From there, copy and paste the code where you want it to go on your website. Use Instagram influencers to promote your business. Influencers are people who have large followings on Instagram. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don't look like ads. This is helpful because people typically hate advertisements. Share posts directly to your story. With this feature, small businesses can interact with their followers while promoting their products or services. If a client posts a photo of your product, you can share the post directly to your story to highlight the product and your client. Use polls and other features in your stories. Instagram offers many interactive features that you can use to build online conversations and relationships. For instance, you can use the interactive questions sticker in Instagram Stories. This feature lets followers submit questions for you to answer. This is a fun and simple way to interact with your followers. Use IGTV. IGTV is a feature that shows long-form, vertical videos. IGTV is available in a stand-alone app and within Instagram's app, and each video can be up to an hour long. If you get creative, you can use IGTV to market your business in several ways, including by hosting FAQ sessions and conducting how-to chats. Check out our guide for more ways to use video marketing on social media. Use Reels. Launched in August 2020, Reels are one of Instagram's most recent updates. Reels are short-form videos (no longer than 15 seconds) that you can edit with audio, effects and creative tools. You can use Reels to feature new products, highlight your employees or recent work, or engage directly with customers.
QUORA : Quora is a place to gain and share knowledge. It's a platform to ask questions and connect with people who contribute unique insights and quality answers.
USE OF QUORA: Quora is a platform to ask questions, get useful answers, and share what you know with the world. That means you can use Quora to find advice, ideas, perspectives, explanations, and answers to things you've always wondered about. 5 benefits of writing answers on Quora: • you help people. • you won't die with your knowledge contained only to yourself. • you get better at communicating with a variety of people. • you become ore tolerant, understanding, wise. • you leave a legacy.
QUORA ADS : In your Quora Ads dashboard, click Create Campaign. Then type in your campaign name and select your campaign objective. Currently, you can choose from four objectives: Conversions, App Installs, Traffic, and Awareness. You'll also need to set your campaign budget and schedule. Click Continue when you're done
QUORA ANALYTICS: • Go to Acquisition > All Traffic > Referrals. It will also let you know the traffic from Quora. • In The above report add “Full Referrer” in secondary dimension. This will tell you the exact place or link in Quora that drove traffic to your website.